The Heineken Experience in Amsterdam

This museum features rides, interactive exhibits and three bars. Learn about the evolution of the company’s history and brewing processes. The museum is currently closed for renovation until Summer of 2008 for expansion. Here is an overview of what the Heineken Experience has to offer prior to the expansion.The Heineken Experience

The Life of a Heineken Bottle Ride

Guests follow the path of the life of a Heineken bottle from making the bottle to filling the bottle to labeling and shipping the bottle. The floor of this ride moves for a better effect and the process is pretty cool to watch.

3 Free Heinekens

Heineken Beers

As you walk along the factory you will be given 3 free, fresh Heineken beers.


At the end of your self guided tour of the factory visitors receive a complimentary souvenir from the Heineken factory

Other Attractions

  • Create your own music video and e-mail it to your friends.
  • Watch old Heineken commercials

Tips for getting the most out of your experience

  • Give yourself about 3 hours to take this self guided tour
  • Bring a camera as you will have many fun photo taking opportunities

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